A lot of people ask me about search engine optimization or S E O. Our clients always want to be the first on Google, Bing, Yahoo and other top search engine providers and we’re the ones who make this happen. After reading a few articles today, I’d like to share a few of our secrets and help make you or your company more successful.
SEO involves a lot of aspects; from keywords to site authenticity and make-up. In this article I’m going to go over a few key topics to stress while optimizing your site for search engines.
Keywords may very well be the most important part of optimizing your site to be viewed on sites like major engines. Be sure that all of your keywords match your content and they match whatever you’re about to display to the end user. Try to be as descriptive but discreet, by this I simply mean don’t go overboard on the length of your keywords, try to keep them to a minimum of 2 and 3 word combinations and be descriptive. For example; Red Media Design creates some of the best websites in Montreal. I put “Web Design Montreal”. It’s really not that important to capitalize your keywords but I like to do it.
Titles should describe where you are on the site and what it’s about. Titles are also searched for keywords and content, so be sure to be clear in your titles as they’ll be included in indexed results. Titles should include keywords focused on your content and what the website is doing or providing.
Descriptions are a few sentences, usually no longer than 160 characters, of what the website is doing or the services they’re providing. Be sure to include content focused keywords and phrases here. This is where your given a little room to expand about the overall purpose of the particular page or the site itself.
The site map is a one page layout of all the pages on your site, usually in XML format. This includes links within a single file to all of the pages on your site and tells the search engines where your content is stored. We create all of our site maps internally and then submit them to Google Bing and Yahoo for validation. You can create your sitemap using The Sitemap Generator.
Analytics & Tracking
So! You’ve done all this great work to optimize your site and now you’re waiting for your hits to roll in, but how will you calculate your new hits? How will you know your percentages of new traffic versus old? For this you’ll need an analytics tracking tool such as Google Analytics.